Welcome to... GingerCat Software
We make software for the Web the Macintosh and linux
(among other things!) We hope you enjoy our site
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More click frenzy So click frenzy happened again and their site stayed up (probably due to the new Amazon back end) and that was it! Very little noise from the main stream media - in fact the only thing that happened is that the press stopped making noise. Which begs the question was Andy Warhol right, is bad publicity good publicity? As a sys admin I was asked to keep an eye on a couple of our sites and I am glad to say that they survived (although there was some serious load - I think one site had a 200 Mgb bigger database the next morning) they stayed up. It was also interesting to look at how some of our clients had learnt from the initial click frenzy event. One was regularly pumping out an 80000 (thats 80 thousand) unit mail out as well as expecting the site to deal with the extra traffic - needless to say this time round they had learnt a lesson and the site was responsive and usable and the mail out was delayed for a day or so. The question that we were all asking is how much damage are you doing to a brand when your web site / store crawls to a halt? Most of us have been there... You have just put your credit card details into a form and - it locks up! Or worse over the next day or so you look at your credit card bill and you have been charged twice? Not many organisations would be willing to to let that sort of thing out of the bag - and considering the total cost of ownership that we can tag on to on line products some one some where probably has some numbers. This info graphic has some low down. http://mashable.com/2012/11/22/slow-websites/ As a sys admin how do you manage the demands of a web marketing person who is seeing $$$$ and a small overloaded server that is locking up? How do you explain the damage being done to the brand and put a TCO on that? To quote someone famous - therein lies the rub! 
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